Allan G. Johnson
Allan G. Johnson
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The ‘Job Creator’ Myth

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Whenever someone suggests raising taxes on millionaires, defenders of the wealthy are quick to remind us that we should let the rich hang onto their money so they can invest it in business and thereby create jobs for the rest of us. They seem almost hurt by the idea that we might have so little appreciation for what they do. It must remind them of the old saying that “No good deed goes unpunished.” They must think us ungrateful. Not to mention stupid if we are in fact setting out to kill the goose that lays the golden egg.

I’ve been giving this a lot of thought, and it certainly does make sense that jobs come from business and business comes from money and since the wealthy have most of that, then they’re the ones who create the jobs that everyone depends on for a living. So, why not just leave them alone so they can get on with it?

Because like so many things that make perfectly good sense, it is only part of the truth, and that part can look very different when you step back and see it in the context of the whole.

When I step back, the first thing I see is a bit of history that reveals that the ‘jobs’ wealthy people create are a relatively new thing. When capitalism first started out hundreds of years ago, there were no jobs in the sense of people working for someone else in exchange for wages. The first capitalists had occupations – they were either craftspeople who made things on their own or traders who bought those things and sold them somewhere else where they could get more than they paid because people couldn’t get them otherwise. The ‘job’ as we know it only came into being when successful capitalists began using their wealth to hire other people to do the work for them. They made money by paying the workers wages that represented only part of the value of what they produced and keeping the rest for themselves.

So, while the shoemaker before made a pair of shoes and sold them to a customer for 10 francs (or whatever), the wage earner now makes the same pair of shoes in a factory and gets only 5 francs in wages. The capitalist keeps the rest.

This is no sure thing for the capitalist, of course, especially with competition from other capitalists. The risk involved coupled with wanting to get still richer, encourages them to produce goods as cheaply as possible, which they do mainly by paying workers as little and for as much work as they can get away with. Add in industrialization in the 19th century and the technology of today and companies going public by selling shares to investors, and you have modern industrial capitalism.

What hasn’t changed is the basic dynamic of the ‘job’ and the tricky relationship between capitalists and just about everyone else. Employers need workers to make things or provide services, but they also have to pay them as the major cost of doing business, and the more they pay, the less they get to keep for themselves.

This creates a basic contradiction. The less you pay workers, the more you keep for yourself. But if you pay them too little or don’t employ them at all, then they have no money to spend and cannot buy the goods that businesses are trying to sell.

So, there is a love-hate thing going on here: capitalists need workers but also have a vested interest in needing them as little as possible, including getting rid of them altogether. Which brings us back to the idea of the wealthy as creators of jobs.

When I hear that phrase – ‘job creator’ – I imagine someone who, quite simply, sets out to create jobs. As with any creator, the creation is a goal, an aspiration, a matter of pride, and when it contributes to the well-being of others, you’d think it would be an occasion for gratitude. And yet, there is a movement afoot to raise taxes on the rich, those very same job creators without whom there would be no jobs.

So, how can we be so ungrateful, not to mention shortsighted if not stupid?

I think it’s because we know – even though we are reluctant to say so out loud – the simple truth that creating jobs is not now and never has been what capitalism is about. Capitalism has never been about the well-being of anyone but the capitalist and their relations unless caring about people or families or communities can in some way enhance the bottom line.

People invest in business for many reasons – to make money, to produce a product, to satisfy customers – but not to create jobs. A business creates jobs only because it needs workers as a means to an end, and whenever it finds a way to become more “efficient” by getting rid of workers, then that is what it will do.

This isn’t exactly news for anyone familiar with the long history of business replacing workers with machines or closing factories and ruining local economies as they ship production overseas only because the labor there is cheaper and less protected. Or to anyone who knows that corporations today are sitting on a mountain of cash but will not hire new workers until they are sure it won’t hurt their bottom line and the interests of their shareholders.

Capitalism is a system organized around the single-minded pursuit of wealth. Business is simply a way of turning wealth into more wealth. If that includes creating jobs, then fine and good, but if it does not, then that is fine and good as well. Creating jobs is not the point, nor is supporting families or communities.

This doesn’t mean that wealthy people are cold and heartless individuals who don’t care about their workers or their communities. What it does mean is that whatever they may feel is not supported by the capitalist economic system that makes their wealth possible. An ’employee,’ after all, is someone who is employed, a word that means ‘to use,’ as you would use a tool. Now, it is certainly possible to feel affection for a tool, as any carpenter will tell you. But when it breaks, well, you feel bad for a moment and then you go get another.

So, capitalists may feel badly when they lay off workers or close or relocate the plant or refuse the increase in wages, but nine times out of ten they will do it anyway. And when they don’t, they will be written up in the New York Times because it is so rare a thing to see.

The image of the wealthy as job creators is a myth, a myth that goes unchallenged in no small part because their wealth gives them tremendous power. As they seem so fond of reminding us, they can always decide to withhold their wealth or go somewhere else and leave us high and dry with no jobs at all. And where would we be then, the ungrateful masses? And so, we are supposed to keep quiet and not challenge that power, or at least not too strongly or for too long, lest they become annoyed.

This is the reality behind the myth, and so we must answer, which will it be?
_____________

Copyright © 2013 by Allan G. Johnson. This article may be quoted, reprinted, or distributed for noncommercial purposes only and with an attribution to Allan G. Johnson, www.agjohnson.com, and this copyright notice.

Similar essays and more can be found at Allan’s blog, “Unraveling the Knot.” To visit, click here.

For more on this subject, see:

Richard C. Edwards, Michael Reich, and Thomas E. Weisskopf (eds.), The Capitalist System.

Jacob S. Hacker and Paul Pierson, Winner Take-All Politics: How Washington Made the Rich Richer and Turned Its Back on the Middle Class.

 

11 Responses to "The ‘Job Creator’ Myth"

  1. tim oreilly says:
    November 10, 2012 at 2:21 pm

    Thank you.

    Reply
  2. Kevin Eglseder says:
    November 29, 2012 at 7:00 pm

    Just wondering when or who was the first time someone used the term job creators tied along with the Bush tax cuts. I’m thinking it came around around 2009 when Boehner and Co. ruined the credit rating of the USA. I’m 99% sure it was never mentioned by W. or another Republican when the tax cuts were first introduced a decade ago.

    Reply
    1. Allan Johnson says:
      December 2, 2012 at 4:44 pm

      I don’t know when that particular term was first used, but the idea that capitalists and not workers are what matter most in economic life emerged in the mid-1800s. Prior to that time, the American ideal focused on independent farmers and artisans, not industrial employers. For an excellent history of how this came about, see Richard Slotkin’s book, The Fatal Environment: The Myth of the Frontier in the Age of Industrialization, 1800-1890.

      Reply
    2. Matthew says:
      July 22, 2016 at 6:05 pm

      Frank Luntz coined the term “job creator.” This is no surprise, since he also coined the terms “climate change” for global warming and “death tax” for the estate tax.

      Reply
  3. Don says:
    August 8, 2013 at 10:02 am

    Your perspective perpetuates the false idea that capitalism is some kind of zero sum game. If I win, you must lose–and that may very well be true if we both make widgets of a similar type and purpose, and mine are just frankly better and cheaper. But otherwise, there are lots of ventures possible for anyone willing to take the risk and be an entrepreneur. Those small craft businesses still exist today. The market rewards competitive innovation in products and services with growth. There’s no system that adequately replaces that unless you wish for a centrally planned economy with GOVERNMENT running business. No thanks. We’ve seen how well that works.

    Reply
    1. Allan says:
      August 8, 2013 at 4:51 pm

      I don’t believe our economy is a zero-sum game. It’s actually worse than that. The pie gets bigger, but the upper classes take most of it for themselves because they own the corporations. Over the last several decades, worker productivity has increased substantially, but virtually all of that gain has gone not to workers, but to the top 1%. While elite incomes have soared, workers’ incomes have either been flat or gone down.

      As for alternatives, we don’t have to choose between U.S. capitalism and Soviet-style communism. Democratic socialism, as practiced to varying degrees in much of the industrialized world, while not being ideal, works much better than capitalism for the vast majority of people. For more on this, see my essay, “If not capitalism, what?” in the “I’m Glad You Asked” menu above.

      Reply
      1. Ben Franklin [pre-death] says:
        October 15, 2015 at 3:32 pm

        Democratic socialism is capitalistic. Denmark is still capitalist. Sweden is still capitalist. The Soviet Union wasn’t really socialist, they just claimed to be since their revolution was supposedly a workers revolution. It wasn’t. It was a peasant revolt. Real socialism is the socialization of wealth and means of production in a society and requires the elimination of all class structure in order to be achieved. The Soviets had a political class as well as a wealthy elite that wasn’t well advertised to their population. Even if they only had a political class, it is still a class system that has certain people in control of others and many people subject to the whims of a few. The Soviet Union was a state capitalist nation as it operated the same way as market capitalism only there was 1 owner and employee, the state.

        Reply
      2. Ben Franklin [pre-death] says:
        October 15, 2015 at 3:45 pm

        Didn’t you know that capitalism is a centrally planned system? Every business is centrally planned. Every firm has decisions made at the top and disseminated through the ranks of managers to the exploited employees. The REAL producers are those who actually do the building of things. They have the REAL risk, too, because if they get downsized for short term profits, they can’t pay their mortgage. If a business goes under, the business man forms another plan and gets another loan and tries again. Pfft. Some “risk”.

        Reply
    2. Ben Franklin [pre-death] says:
      October 15, 2015 at 3:43 pm

      It’s not a false idea. There are limited resources on this planet. If you use more of them, there are less available for everyone else. Also, if an employer wants more short term profits, it needs to come from somewhere. Fire a couple employees and stagnate the rest of their wages and there’s your increased profits. Zero sum because it is an equation. Additionally, not everyone can be an “entrepreneur.” Not everyone is an “innovator” and not everyone’s innovation is going to be worth producing.

      A centrally planned system is just state capitalism. Decentralized production is a feature of anarchist socialism. There is a lot that Americans don’t know about socialism/communism/anarchism because big industry oligarchs performed the biggest witch hunt the world has ever seen on socialists, communists, and anarchists during the Red Scare and McCarthy era.

      Reply
  4. John says:
    May 12, 2016 at 10:29 pm

    Has anyone ever made the argument that consumers are the job creators? A business continues to exist because consumers continue to purchase the goods and services which the employees/suppliers/shareholders all provide inputs used to create those goods and services.

    Perhaps it would be more accurate to say that consumers, employees, vendors, shareholders all help to create jobs.

    I haven’t thought about the implications of making either the consumer or consumer/employee/shareholder/vendor argument, but anyone who does so might contribute some useful insights.

    Reply
    1. Allan says:
      May 13, 2016 at 1:35 pm

      Not to mention the question of what a ‘job’ consists of and in what kind of world would this be the dominant way of thinking about work and would ‘jobs’ need to be created. In an economic system organized to meet the needs of the people who participate in it (unlike modern oligarchic capitalism), varieties of work will emerge from those needs and there is no need to ‘create jobs.’ The job is the product of a form of political economy that separates us from the earth, from one another, and ourselves.

      Reply

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